Here’s what I’ve been up to so far
Global Sales Enablement Manager
October 2022 – Present
MasterClass (Networking’s Flagship Enablement Program)
Delivered Cisco’s fully cross-architecture MasterClass (Cisco Cloud Control) to the specialist teams, bridging the gap between technology solutions and business outcomes to position sellers as trusted advisors on high impact deals.
Launched MasterClass DeepDive, a technical enablement program for Sales Engineers, and designed the FY26 integrated enablement roadmap, a single GTM-aligned plan and sales plays unifying Product, Marketing, Sales and Partner enablement activity.
Used program data to redesign delivery, driving a 56% rise in live attendance and returning more active selling time to the field.
Integration (EN & Meraki)
Created and ran the Learning Circles program through a large-scale integration (EN & Meraki) affecting 1,500+ sellers (AE, SE, PAM), establishing a new x-arch peer-learning and community standard across the sales organisation.
Co-led the onboarding redesign with the Culture & Retention work stream, merging two portfolios into one new-hire journey to improve ramp and retention.
Helped build Capture the Flag, a gamified challenge strengthening SE technical knowledge during and after the integration, helping Ses position Cisco as the technical solution of choice.
Strategy, governance and AI
Designed a global sales enablement governance framework adopted across all Networking Sales enablement, replacing fragmented planning with one consistent Cisco message and measurably higher engagement.
Partnered with GTM and Run-the-Business functions to develop fiscal-year enablement priorities, translating complex proof of value business cases into high-velocity content that turned untapped pipeline into long-term growth.
Embedded AI across program design, executive communications, gap analysis and feedback synthesis, using Asana AI, Webex AI and Mindtickle AI role-play certification agents.
Delivered a hub talk at GSX (Cisco’s Global Sales Experience Conference) on human learning science and seller performance while launching a new licensing program.
Business Development - Software Acceleration (EMEA & APJC)
November 2021 - October 2022
• Set and managed AE fiscal-year and quarterly goals with Theatre Leaders and Senior Sales Managers across EMEA and APJC.
• Leveraged deep product expertise and competitive positioning to identify untapped pipeline potential, partnering with enterprise sales teams to accelerate high impact deal closures and maximised profitability.
• Created Partner Incentive Webinars and a self-serve partner toolkit with Channel teams to accelerate partner-led growth, equipping partners to train and position independently at scale, achieving full adoption across selected partners including Presidio, WWT, Softcat and Insight.
• Helped build Cisco Capital financing into the Meraki buying program motion, supporting customers who needed financial flexibility by linking it to a preferred buying program, reducing barriers and increasing purchase of EAs.
Sales Operations Representative (DACH)
November 2018 – October 2021
• Trained the DACH field sales team on sales engagement rules and core tooling (CCW, Salesforce, SalesLoft); supported account management across Premier, Key, Major and Select accounts.
• Owned SFDC hygiene, forecasting support, dashboard creation, territory alignment and reporting; worked with senior management to restructure the global SA team scope.
• Ran partner initiatives, webinar campaigns and roadshows across DACH with Channel, ADR and Marketing teams.
Operations Executive
March 2017 – October 2018
• Ensured order process daily order cutoffs were being met.
• Liaised with distributors and partners regarding the process of legacy orders.
• Processed hardware and license orders for EMEA via EDI and Legacy.
• Communicated across departments (Shipping, Finance, Distribution and Sales) to ensure order issues are addressed and solved.
• Entered customer and sales data via Meraki Dashboard and SFDC.
• Provided domestic and international shipping quotations.
• Managed the orders team inbox’s and ensured all enquires are answered within 24 hours.
• Assisted newer team members with questions on new applications and the Orders Team SOPs.
• Assisted with the organization of team events and activities.
Operations Executive
September 2016 – February 2017
• Handled client enquiries while upholding high customer satisfaction and retention levels.
• Managed and overseen quality control of products.
• Worked alongside the Business Development Team to implement new business opportunities.
• Managed the national and international distribution process.
• Negotiated prices to ensure high profitability.
Assistant Office Manager
May 2013 – August 2016
• Assisted with the management of 100 freelance employees.
• Ensured all industry Ofcom regulations were met during calls with clients and live broadcast.
• Responsible for the on-boarding and training of new employees and Presenters.
• Reported and escalated technical issues.
Customer Service Advisor
October 2012 – April 2013
• Liaised with customers via telephone, email and live chat, offering the highest standard of customer care.
• Built relationships with customers to ensure the retention level was as high as possible.